SCVB Blog

Spartanburg is home to one of the premier automobile manufacturers in the world since 1995, and now there are four extraordinary opportunities, one ultimate experience! The Ultimate BMW Experience, gives visitors access to go behind the scenes and behind the wheel at the one and only home of BMW in North America.

BMW’s Plant Spartanburg, is the only manufacturing facility in the world where you can see the inner workings of an automobile manufacturing plant. See all the technology and skill that goes into producing the X5 and X6 model --and soon the X3 starting in 2011--and witness the birth the ultimate driving machine first hand.

After you have learned how a BMW is made, experience the legends of BMW that are showcased in the living museum. In the Zentrum Visitors Center at Plant Spartanburg, you will be able to see up close and personal iconic vehicles that are truly timeless.

Strap on your seat belt for the next experience! You will have the opportunity to take the wheel of a BMW and put your skills to the test. Spend the afternoon with your own personal driving instructor, who will show you the amazing capabilities of the BMW vehicles. Take the BMW X-5 off road and see how versatile the cars can be and test the speeds of the Z-4 on the track. This will be a two-hour adrenaline rush you will never forget!  

After your Ultimate BMW Experience, it probably will not be tough to convince you that you want to become the new owner of your very own BMW. Ultimate Destinations, gives you the opportunity to have your BMW delivered straight to the Performance Driving Center. Professional driving instructors will teach you about your new car and the capabilities of it and then you can drive off as a knowledgeable new owner of a truly remarkable German car.

The Ultimate BMW Experience will be offered on Mondays, Wednesdays and Fridays at a cost of $99. To plan your own Ultimate BMW Experience, call 1-877-9BMWEXP or visit www.bmwusfactory.com. This is a revolutionary experience right here in Spartanburg County!