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SCVB Blog

Sweet Success

Thursday, July 19, 2012

The secret is out about Kim Nelson’s Daisy Cakes. After appearing on ABC’s Shark Tank last year and with the help of Barbara Corcoran, Daisy Cakes business continues to sky rocket. Daisy Cakes is based in Pauline, SC and has been featured on NBC’s Today Show, ABC Nightly News, QVC, US Weekly and Forbes.com, along with other national media outlets. What makes these cakes so special?

Owner, Kim Nelson says she learned to bake cakes at the strings of her two grandmothers and her great Aunt Daisy’s aprons. She says their secret was simple - hand-sifted flour, farm-fresh eggs and every cake hand iced with sweet cream frosting. All of her cakes are still made the old fashioned way and use the recipes that have been handed down from generation to generation.

Daisy Cakes’ most popular cake is the carrot cake, made with a pound of carrots, golden raisins and a hint of cinnamon. There’s also red velvet, chocolate, coconut, lemon and the original yellow cake with chocolate icing. Her latest appearance was on the NBC Today Show where she shared some cooking tips as she prepared a peach cake and peach foster with ice cream using Spartanburg-grown peaches.

These days it seems everyone wants to taste a slice of Kim Nelson’s cakes. Her cakes are available online and can be shipped directly to your home. In fact, her cakes have been sold and shipped to all 50 states now. Daisy Cakes went from selling 2,000 cakes in 2010 to 18,000 in 2011. Just to put it in perspective, after appearing on Shark Tank, Nelson had 2,000 orders for her cakes in just 2 days.

To order your own Daisy Cake, visit ilovedaisycakes.com. The hard part will be deciding which one to order!